“变”的是策略、方法与重心。平台必须变得更“重”，投入真金白银铺设数字基础设施，输出成熟的运营方法论，研发普惠的前沿技术，甚至担当维护公平市场环境的“裁判员”。其利润的来源，也日益体现为提供这些庞大而复杂的“重服务”所应得的回报。
4. What's the difference between affiliate marketing and dropshipping? Dropshipping is a method of selling that allows you to run an online store without having to stock products. You advertise the products as if you owned them, but when someone makes an order, you create a duplicate order with the distributor at a reduced price. The distributor takes care of the post and packaging on your behalf. As affiliate marketing is based on referrals and this type of drop shipping requires no investment in inventory when a customer buys through the affiliate link, no money exchanges hands.
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Фото: Toby Melville / Reuters
要想避免重蹈覆辙，今天的AI玩具需要找到智能音箱无法覆盖的价值空间，这也要求玩具品牌们重新思考产品逻辑。